Back in 2007 I published a book and went on a few radio shows and sat in for several book signings. However, I quickly found myself out of steam with only a small amount of sales, notoriety and connections. Before I knew it book sales slowed and being an author lost its luster. However, jump forward almost 10 years to 2017 and I have made an 180 in just a few months. I am making tons of connections with famous and well-connected athletes, key business figures and even those in the entertainment industry. How did I do it? That’s a simple answer, I started a podcast.
Podcasting in just a few months has opened doors that I never knew existed. It has created a frenzy of awareness that just keeps building. People are reaching out to me now that I am a host. I have helped bring attention to my guests and their products and services. As a result, I have become more visible in the public eye and it is amazing.
If I could go back in time I would have started a podcast many years ago. Podcasting is such a great platform to bring you to the top of your industry in a short period of time. No matter what your niche is, you can start a podcast about it. There are podcasts about real estate investing, music, dancing, beer, pets, religion, politics, comedy and even best cleaning practices.
As a podcast host, you gain almost instant credibility as an expert in your particular field. No need to have a degree or even years of experience doing it. The trend today is for complete novices to start a podcast and have their listeners follow them on their journey. All you really need is a microphone and a desire to share your thoughts with your listeners.
Research has shown that podcasts continue to increase in popularity with the public year after year. Why? Because it gives listeners control to listen to what they want when they want it. People are incredibly unique and have many different tastes. Traditional radio just does not serve them well. If all I want to listen to is a show about pets, I can do it. And, podcasting is very intimate. I mean that it’s like listening to a conversation between friends who have very similar tastes. You feel as if you are part of the conversation and it really connects with you emotionally.
Search iTunes these days and you will find many well-known media figures with podcasts. They have seen the power of podcasts and are now throwing their hats into the ring. I have seen professional athletes, entertainers and personalities all with relatively new podcast shows. This should tell you something. Podcasting is BIG. It is powerful and has the potential to make YOU famous and wealthy.
Don’t wait to miss your chance to get in on the action. It’s basically like the Wild West right now and everyone wants a piece of the action. Now is the time to start your own podcast.
Tim Laskis, Ph.D.
*Be sure to grab your FREE Podcast Launch Cheat Sheet on my homepage at TimLaskis.com